Built on hands-on Amazon Ads experience across multiple marketplaces and millions in managed ad spend

Your PPC tool costs more per month than this costs per year

Works from day one. Cancel monthly.

Flat EUR 59 per month. No percentage of ad spend. No annual contract.

Start Optimizing Free See Pricing

transparent reporting

Sales & Cost

Cost Sales ROAS

Keyword Health

30d

Heroes drive 80% of revenue within target ACOS.

Tracked Keywords

2,187

30d Revenue

$425,814

Heroes70 keywords

$305,131.65

71.7% of revenue | ACOS <= 33%

Average237 keywords

$72,497.87

546 orders | on target but outside the hero set

Zombies130 keywords

$5,648.26

7 orders | threshold $10.00

Traffic

Impressions Clicks

Country

#	Country	ROAS	%Δ	Cost	Sales
1	US	5.82	↑3.1%	$32,333.89	$188,277.87
2	DE	8.12	↑17.7%	$11,238.77	$91,223.01
3	CA	6.27	↓1.7%	$7,054.48	$44,231.00
4	MX	9.95	↓32.3%	$5,745.60	$57,183.41
5	FR	6.39	↓10.3%	$4,893.91	$31,273.37
	Total	6.60		$67,117	$442,926

Performance by Placement

SP ONLYFeb 8 – Mar 9

Placement	Impr.	Clicks	CTR	CPC	Cost	Revenue	CvR	ROAS
Top of Search	184,291	4,218	2.29%	$0.87	$3,669.66	$28,412.30	5.43%	7.74
Rest of Search	312,744	2,891	0.92%	$0.62	$1,792.42	$8,937.11	2.18%	4.99
Product Pages	527,108	3,645	0.69%	$0.54	$1,968.30	$11,472.82	3.01%	5.83

Cost by Placement (7d)

ToS RoS Product

MonTueWedThuFriSatSun

Campaign & Targeting Types

30d

Campaign Type

Type	ROAS	CPC	Cost	Sales
Sponsored Products	6.82	$0.71	$42,180	$287,548
Sponsored Brands	4.91	$1.12	$14,822	$72,776
Sponsored Display	8.44	$0.48	$7,823	$65,490

Targeting Type

Type	ROAS	CPC	Cost	Sales
generic	3.21	$0.92	$28,410	$91,196
brand	12.84	$0.38	$8,220	$105,545
cmp	5.67	$0.85	$15,340	$86,978
Unknown	4.12	$0.74	$7,890	$32,506
lowbid	9.38	$0.22	$4,965	$46,589

Daily Metrics Heatmap

Feb 23 – Mar 9

	Mar 9	Mar 8	Mar 7	Mar 6	Mar 5	Mar 4	Mar 3	Mar 2	Mar 1	Feb 28	Feb 27	Feb 26	Feb 25	Feb 24	Feb 23
CPM	3.21	2.98	3.45	3.12	2.87	3.67	3.01	2.76	3.33	3.54	2.91	3.18	3.42	2.65	3.08
CPC	0.71	0.68	0.82	0.74	0.63	0.89	0.72	0.59	0.77	0.85	0.66	0.73	0.81	0.58	0.70
AOV	42.1	38.7	45.2	41.8	39.4	47.6	43.1	36.9	44.0	40.5	42.8	38.2	46.1	39.9	43.5
CTR	1.82	1.54	2.11	1.73	1.41	1.96	1.68	1.89	1.52	2.04	1.77	1.45	1.91	1.63	1.85
CvR	4.21	3.87	5.12	4.45	3.56	4.78	4.02	4.67	3.91	5.34	4.13	3.72	4.89	3.44	4.56
ROAS	6.82	5.41	7.94	6.27	4.88	8.12	5.93	7.21	5.14	6.58	4.72	7.45	6.01	3.87	5.76
Orders	127	98	142	115	89	156	108	134	91	148	112	86	139	95	121
Clicks	3.2k	2.7k	3.8k	3.1k	2.4k	4.1k	2.9k	3.5k	2.6k	3.9k	3.0k	2.3k	3.6k	2.5k	3.3k
Cost	2.3k	1.8k	3.1k	2.3k	1.5k	3.6k	2.1k	2.8k	1.7k	3.3k	2.2k	1.4k	2.9k	1.6k	2.4k
Sales	15.8k	12.1k	18.4k	14.2k	10.8k	19.7k	13.5k	17.1k	11.4k	16.9k	12.8k	9.6k	17.8k	10.2k	14.9k

“Many Amazon PPC tools are priced for agencies or enterprise teams. We built Amazon Ads Optimizer to be different: flat pricing, monthly cancellation, and full visibility into every bid decision.”

— Alexander Nguyen, Founder

Calculate Your EBIT Boost

Stop giving your profit away to software companies that charge a % of spend.

Monthly Ad Spend ($)

$50,000

% of Ad Spend Charged

3%= $2,000/mo

Base Monthly Fee ($)

$500

Total Yearly Savings

$23,292

That's pure EBIT back in your pocket

Current Cost / Year$24,000

Our Cost / Year$708

Monthly ROI3290%

Automated bid optimization.

Search term automation.

Transparent reporting.

Automated Bid Optimization

Automated bid optimization powered by a 12-step algorithm. We calculate the optimal bid for every keyword based on target ACOS, performance data, and configurable rules.

bluetooth earbuds

$1.45 → $1.72Raised

wireless headphones

$2.30 → $1.95Lowered

noise cancelling

$1.80 → $1.80Optimal

Search Term Harvesting

Winning search terms can be promoted into exact-match keywords automatically. Underperforming queries can be negated based on your thresholds, so account structure improves continuously without manual review.

best wireless earbuds 2026

142 clicks · 23 convHarvest →

cheap bluetooth speaker

89 clicks · 1 convNegate ✕

earbuds for running gym

67 clicks · 14 convHarvest →

Full Transparency

Every recommendation can be reviewed before it is applied.

Every bid change is logged with the reason, the data that triggered it, and the algorithm step. Preview changes before they go live. Undo anything with one click.

09:14 AMBid raised $1.45 → $1.72 — ACOS 14% below target

09:14 AMBid lowered $2.30 → $1.95 — 30d avg CPC too high

09:14 AMNo change — bid optimal within threshold

09:13 AMSearch term "cheap speaker" negated — 89 clicks, 1 conv

See It In Action

Your dashboard, working for you 24/7

Real-time performance data, automated bid changes, and full audit trails — all in one view.

transparent reporting

Sales & Cost

Cost Sales ROAS

Keyword Health

30d

Heroes drive 80% of revenue within target ACOS.

Tracked Keywords

2,187

30d Revenue

$425,814

Heroes70 keywords

$305,131.65

71.7% of revenue | ACOS <= 33%

Average237 keywords

$72,497.87

546 orders | on target but outside the hero set

Zombies130 keywords

$5,648.26

7 orders | threshold $10.00

Traffic

Impressions Clicks

Country

#	Country	ROAS	%Δ	Cost	Sales
1	US	5.82	↑3.1%	$32,333.89	$188,277.87
2	DE	8.12	↑17.7%	$11,238.77	$91,223.01
3	CA	6.27	↓1.7%	$7,054.48	$44,231.00
4	MX	9.95	↓32.3%	$5,745.60	$57,183.41
5	FR	6.39	↓10.3%	$4,893.91	$31,273.37
	Total	6.60		$67,117	$442,926

Keyword Bid Changes

Keyword	New Bid	Status
wireless earbuds bluetooth	$1.42	Optimized
noise cancelling headphones	$2.18	Raised
sports earphones waterproof	$0.87	Lowered
premium audio in-ear	$1.65	Watching
running headphones wireless	$1.23	Optimized

575

Automated Tests

Current test suite

Algorithm Steps

Per keyword decision

24/7

Automation Ready

Scheduled workflows

<10 min

Setup Time

Connect and configure

Trust & Reliability

Amazon Ads Optimizer is built by Alexander Nguyen, founder of Baoks UG, based on years of hands-on Amazon Ads operations experience. The platform is designed to make optimization transparent: every bid change can be previewed, every action is logged, and manual control remains available.

Founder-led support means customers can reach the product builder directly for setup questions, workflow configuration, and operational troubleshooting.

Amazon Ads API Disclosure

Data is synced via the Amazon Ads API. Campaign management, reporting, and automation are powered by Amazon Advertising services. This product is developed independently by Baoks UG and is not endorsed by Amazon.

Pricing

Simple, flat pricing

Built for brands that want automation and visibility without percentage-of-spend pricing or annual lock-in.

Monthly

EUR 59

Per month. Cancel anytime.

Lifetime

EUR 420.69

One-time payment for permanent access.

Included

Bidding, harvesting, automation, and reporting

No spend-based fees and no annual lock-in.

Start free trial →

30-day free trial · Cancel anytime

FAQ

Frequently Asked Questions

Why is the dashboard better?+

Most PPC tools dump you into a generic table view. Ours gives you interactive crossfilters, placement breakdowns, campaign/targeting type splits, and a daily heatmap — all clickable. Click a bar, everything else filters. It's Looker Studio-level interactivity, built specifically for Amazon Ads.

Does it offer custom bidding?+

Yes. You define targeting types (brand, generic, competitor, etc.) and keyword labels, each with their own bid floor, bid ceiling, target ACOS, and aggressiveness. The 12-step algorithm resolves per-keyword settings with priority: Label > Targeting Type > Portfolio defaults.

Can I create custom dimensions with my campaign naming?+

Absolutely. Define classification rules that match patterns in your campaign names (contains, starts with, regex). Campaigns get auto-classified on every sync. Each targeting type carries its own bidding overrides, so your naming convention directly drives optimization.

Why is pricing lower than many alternatives?+

The product is founder-led, operationally focused, and intentionally simple to buy. We price for accessibility and transparency rather than enterprise sales complexity or percentage-of-spend fees.

Is there an MCP connection coming?+

Yes. We're building an MCP server so Claude, Cursor, and other AI tools can query your Amazon Ads data, trigger optimizations, and pull reports directly. Your ads data becomes a tool your AI stack can call.

Will you have a CLI for agents?+

Planned. Agent API keys already exist in the system. The CLI will let you script bid previews, trigger harvesting runs, pull keyword reports, and push bid changes — all from your terminal or CI pipeline.

Is there a dedicated support team?+

This is a founder-led product. You get direct access to the person who built the tool, with response times typically under an hour during business hours in Central European Time.

Reduce manual PPC work without giving up control.

Connect your Amazon Ads account, review every recommendation before it is applied, and automate the parts of account management that should not require manual repetition.

Start Optimizing Free