Search-term depth
Ask one question (“why did the knife sharpener stall?”) and every layer of the account moves.
We put a duck in charge of your Amazon ads.
Günther reads the whole account: search terms, placements, bid math, your goals. He proposes the next move and never touches a bid without your approval. Ridiculous mascot. Serious math.
47
Agent API tools
€59
Flat, per month
27
Beta seats left
Early context changes everything.
Performance is only half the story. The tools that only see yesterday’s ACOS optimize yesterday. Günther works from the whole account, before it’s obvious.
One shared context
Ads data, unit economics, playbooks, AMC: the diagnosis and the proposal come from the same place.
Approval, not autopilot
The bidding engine runs daily inside your guardrails. Every structural move is a proposal with evidence. Nothing changes without your approval, and everything lands in the ledger.
Proposal → You → Applied ✓
One shared context
Günther sees everything.
Performance is only half the story. Context explains what to do next.
Amazon Ads performance
| Area | Impressions | Clicks | Spend | ACOS |
|---|---|---|---|---|
| Campaigns | 0.0M | 0 | €0 | 0.0% |
| Keywords | 0.0M | 0 | €0 | 0.0% |
| Search terms | 0.0M | 0 | €0 | 0.0% |
| Placements | 0K | 0 | €0 | 0.0% |
Bidding engine & bid history
Optimal bid curve
Last change
May 14, 9:12 AM
Keyword group: Travel Mugs
€1.24 → €1.05
ACOS target: 22%
Changed by: Günther
AppliedGoals & unit economics
Target ACOS
0%
Contribution margin
0%
AOV
€0.00
Products & seasonality
Deal calendar
Memorial DayMay 26
Prime DayJul 8–11
Back to SchoolAug 1
Lifecycle stage
GrowthCampaign naming & taxonomy
Structure
Product·Generic·Exact·/nb
Example
Travel Mug 40oz · Insulated Mug · Exact · /nb
Campaign structure
Sponsored Products (SP)Good
Sponsored Brands Video (SB Video)Good
Sponsored Display (SD)Missing coverage
Operator playbooks
first-principles.md12 KB
campaign-structure.md18 KB
bid-optimization.md14 KB
AMC intelligence (insights only)
Path to purchase
Multi-step
Frequency
0.0
New-to-brand
0%
AMC provides signals, not bidding inputs.
Human feedback & approvals
Approved
0
Rejected
0
Learned
0
Proposals require human approval.
Brand and generic targets are identical. Intentional?
This hero keyword is dormant, not unproven.
Top of Search is strong, but this campaign has 14 keywords. Split first?
Diagnosis ready
Proposal requires approval
One shared context
Günther sees everything.
Performance is only half the story. Context explains what to do next.
Brand and generic targets are identical. Intentional?
Amazon Ads performance
| Area | Impressions | Clicks | Spend | ACOS |
|---|---|---|---|---|
| Campaigns | 0.0M | 0 | €0 | 0.0% |
| Keywords | 0.0M | 0 | €0 | 0.0% |
| Search terms | 0.0M | 0 | €0 | 0.0% |
| Placements | 0K | 0 | €0 | 0.0% |
Bidding engine & bid history
Optimal bid curve
Last change
May 14, 9:12 AM
Keyword group: Travel Mugs
€1.24 → €1.05
ACOS target: 22%
Changed by: Günther
AppliedGoals & unit economics
Target ACOS
0%
Contribution margin
0%
AOV
€0.00
Products & seasonality
Deal calendar
Memorial DayMay 26
Prime DayJul 8–11
Back to SchoolAug 1
Lifecycle stage
GrowthCampaign naming & taxonomy
Structure
Product·Generic·Exact·/nb
Example
Travel Mug 40oz · Insulated Mug · Exact · /nb
Human feedback & approvals
Approved
0
Rejected
0
Learned
0
Proposals require human approval.
AMC intelligence (insights only)
Path to purchase
Multi-step
Frequency
0.0
New-to-brand
0%
AMC provides signals, not bidding inputs.
Operator playbooks
first-principles.md12 KB
campaign-structure.md18 KB
bid-optimization.md14 KB
Campaign structure
Sponsored Products (SP)Good
Sponsored Brands Video (SB Video)Good
Sponsored Display (SD)Missing coverage
Diagnosis ready
Proposal requires approval
We don’t just automate bids. We show our work.
Holy Quack is hands-on: the duck diagnoses, proposes, and explains. Every step written down, every change undoable.
How it works
Three steps. One climb.
Step 01 : Connect
Link your Amazon Ads account. Günther reads campaigns, search terms, placements, and your goals on day one.
Step 02 : Diagnose
You get an account-wide diagnosis (wasted spend, dormant heroes, missing coverage) with the evidence attached.
Step 03 : Approve & climb
You approve the proposals you like. The engine executes daily, the ledger records everything, the account climbs.
ToS impression share
8% → 31%
measured, not assumed
Day one
Your first diagnosis.
Günther reads the account, explains what he found and prepares reviewable changes. Watch it happen.
Account diagnosis in progress
Day one, about four minutes in
Resolving strategy & active goals
Comparing 90-day history
Checking search terms & placements
Running the bidding preview
Preparing proposal for your approval
Found: €1,842 wasted spend · dormant hero keyword · missing SB Video coverage · ToS modifier mismatch
Bid model: €0.88 → €1.14
Review 4 changes
Nothing changes without approval.
The pond at work
A real month. Not a perfect one.
Thirty days of auctions, decisions and outcomes. Some days dip. The month climbs anyway.
Quackers Coffee Co. · Sponsored Products · US
Day 1 of 30
Sales
€0
↑ 8% vs prior 30 days
Ad spend
€0
↑ 3% vs prior 30 days
ACOS
0.0%
↓ 4.0 pp vs prior 30 days
ROAS
0.00
↑ 0.15 vs prior 30 days
Day 1Day 30
Day 6: Waste scan
Day 10: 37 negatives approved
Day 16: ToS proposal approved
Day 22: Bid model recalculated
Wasted-spend share 18.7% → 12.1%ToS revenue mix 18% → 29%Spend stayed within guardrail
Outcomes
Last paid slot to top of search.
Not a guaranteed rank: more of the auctions that matter, measured over time on a real, bumpy account.
ToS impression share
8% → 0%
current 30 days
Incremental revenue
+€0
after attribution window
ACOS
41% → 0%
measured, not assumed
100 auctions
each dot = one Top-of-Search opportunity
8 wins before · 8 wins after your approval. You become eligible to win more of the right auctions. Amazon still decides every one.
The agent API
47 tools. Bring your own agent, or use ours.
Everything Günther can see and do is a documented API tool. Claude, Codex, or your own scripts get the same context he does.
search_terms
bid_history
placements
amc_funnel
negatives
harvesting
campaign_dna
guardrails
seasonality
approvals
unit_economics
playbooks
+ 35 more, all documented
search_terms
bid_history
placements
amc_funnel
negatives
harvesting
campaign_dna
guardrails
seasonality
approvals
unit_economics
playbooks
+ 35 more, all documented
The team
Meet the flock.
Our team is 100% ducks and one guy. Other tools pay 100 human salaries with your money. Here is our entire payroll.
Pondrick Engineerly
Senior Pond Engineer
Syncs the campaign and search-term reports the optimizer needs.
🥖 15 loaves · 10 fish /mo
Dataquack Analyst
Ducktor of Data & Naps
Finds the leaks in your placements.
🥖 10 loaves · 8 fish /mo
Quackers McProduct
Head of Waddling Dashboards
Crossfilters everywhere. No CSV dumps.
🥖 12 loaves · 6 fish /mo
Lady Quacksalot
Chief Bidding Officer
Bids a lot. Every bid, every day, with math.
🥖 1 croissant (negotiated)
Günther
AIAgentic AI Duck
Reads your account, proposes the next move.
🥖 electricity + DRAM
Alexander Nguyen
Duck Ringleader / Operator
Supervises the ducks. Buys the bread.
🥖 whatever's left
We pay competitively in bread and fish.
Us vs. them
Same job. Different animal.
Holy Quack
€59/mo flat. All of it.
- ✓Business intelligence
- ✓Bidding engine, daily
- ✓Keyword harvesting
- ✓Negating & exclusions
- ✓Playbooks: real .md files
- ✓Operator SOPs
- ✓Campaign structure & naming
- ✓AMC insights
- ✓47-tool Agent API
- ✓Approval-first, full ledger
The others
4% of ad spend. Plus onboarding.
- ✕Charges scale with your spend
- ✕Feature gates on every tier
- ✕Quarterly PowerPoint yoga
- ✕Rented Lambos on LinkedIn
- ✕“Trust our AI”, no ledger
- ✕Setup fees, annual lock-in
- ✕Reports instead of changes
- ✕Your account, their black box
Pricing
One number. That’s the model.
Beta · first 30 accounts · 27 seats left
The whole pond
No tiers, no feature gates, no usage meters.
€59 /mo flat
- ✓Bidding engine: every keyword, every day
- ✓Keyword harvesting & graduation
- ✓Global negative lists & money-leak scans
- ✓Data exclusions: Prime Day can’t poison the math
- ✓AMC insights & clickable dashboards
- ✓Günther and the 47-tool Agent API, included
Join the beta
Cancel anytime. Ducks don’t judge.
Lifetime
One invoice, no renewals. For the committed.
€420.69 once
Buy lifetime
Nice.
FAQ
Everything you need to know before the pond.