Automated bid optimization
The bidding engine evaluates keyword and targeting performance daily and adjusts bids within the floors, ceilings, targets, and other guardrails you configure.
Amazon advertising services
Amazon Ads optimization software operated by Baoks UG (haftungsbeschränkt)
Holy Quack is a software product of Baoks UG (haftungsbeschränkt), Germany. It connects to an authorized Amazon Ads account to support bid optimization, search-term management, reporting, Amazon Marketing Cloud and Amazon Attribution measurement, and controlled campaign workflows.
What the platform provides
Search-term and keyword management
Find productive search terms, identify wasted spend, prepare keyword promotions, and manage negative-keyword workflows across connected advertising profiles.
Campaign reporting and diagnostics
Review campaign, placement, keyword, targeting, and product performance in interactive dashboards built for Amazon advertising decisions.
Amazon Marketing Cloud and Amazon Attribution
Where the advertiser and account are eligible, Holy Quack can process Amazon Marketing Cloud and Amazon Attribution data for measurement and analysis. At the advertiser's direction, it can also create and manage rule-based Amazon Marketing Cloud audiences for use in the advertiser's own Amazon Ads campaigns.
Approval-first agent workflows
Günther analyzes the account and prepares explainable structural recommendations. Agent-generated proposals are applied only after an authorized user approves them.
Agent API
Authorized teams can use documented tools to inspect advertising data, generate previews, and operate supported workflows within the same tenant and permission boundaries.
Automatic when enabled
Guardrailed bidding
The bidding engine can adjust bids automatically on its daily schedule after you enable it. It remains constrained by the settings and limits configured for the account.
Approval-first
Agent recommendations
Günther’s structural recommendations are presented with reasoning for review. They are not applied until an authorized user approves the proposal.
Company and Amazon relationship
Holy Quack is operated by Baoks UG (haftungsbeschränkt), Kruppstraße 41, 72760 Reutlingen, Germany. The product is developed independently and is not endorsed by, affiliated with, or sponsored by Amazon. Amazon, Amazon Ads, and related marks belong to Amazon.com, Inc. or its affiliates.